Know exactly where your founders need you.

You can only go deep with so many companies at once, and most GTM struggles look the same from the outside until it is too late to help.

16 questions  ·  5 minutes

A scored GTM diagnostic across four growth phases that shows you precisely where a founder's go-to-market is strong, where it is carrying debt, and where your time and network will actually move the needle.

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How does this work?

Trusted by operators who have built this

brightwheel · Tailscale · Opencare · Cohley + more

Built by B2B SaaS revenue leaders who have scaled companies from $0 to $20M+, repeatedly.

The readout

This is what one company's readout looks like.

Every assessment returns a single-page GTM Debt readout. It scores the company across all sixteen pillars, rolls those up into the four phase scores, and shows you the exact gap between where the founder believes they are operating and where the foundation actually supports them.

The portfolio view

Run it across the portfolio, and the patterns become impossible to miss.

One readout tells you where a single founder needs help. Run the same five-minute diagnostic across the portfolio, and a uniform, objective picture emerges of where debt actually concentrates, with every company scored on the same pillars rather than each founder grading themselves on a different curve.

The conceptual view below maps ten companies on one grid. You can see at a glance which companies are on track, which sit in the messy middle where one or two targeted interventions could shift the trajectory, and which are at risk.

Portfolio company IdeaProductGTMScaleOverall
Northwind 88 82 79 74 81
Veridian 76 71 58 52 64
Apex Labs 84 68 47 41 58
Brightline 91 86 81 78 84
Cadence 62 54 44 38 49
Halcyon 79 73 66 55 68
Meridian 58 46 39 33 44
Quanta 83 77 61 57 69
Sable 71 52 48 45 54
Tessera 86 80 72 64 75
On track (75+) Messy middle (50–74) At risk (below 50)

This view is illustrative, generated from individual founder assessments rather than a separate product, so the read is objective rather than a subjective sense of who needs support.

How does this work?

Four phases, sixteen pillars, one clear picture.

Every B2B company moves through four phases on the way to scale, which are Idea Market Fit, Product Market Fit, Go-to-Market Fit, and Scale. Inside those phases sit sixteen pillars that determine whether revenue growth is real or wishful thinking.

Idea Market Fit

Validated problem in a proven market. Is the problem real, the market there, and the approach differentiated before anything gets built?

Product Market Fit

Real customers adopting, paying, and renewing. Proof that the product solves a problem worth paying for repeatedly, not just early traction.

Go-to-Market Fit

A repeatable revenue engine beyond the founder. Can someone other than the founder sell this without burning cash faster than it comes in?

Scale

Organization and new markets growing with discipline. Revenue leaders running the engine and new growth vectors validated before the bet.

The diagnostic scores the company against all sixteen, then surfaces the pillars where the gap between perceived maturity and actual foundation is widest.

For you as the investor, the output answers three questions:

  • Where is this founder genuinely strong, so you can leave them to run.
  • Where are they carrying debt that will surface as a growth problem later.
  • Where will your specific help, whether that is a hire, an introduction, or a hard conversation, actually change the outcome.

It takes the founder five minutes. It gives you a precise read on where to spend the scarcest thing you have, which is your attention.

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Prefer to talk it through? Book time with us