GTM Debt Assessment
Most B2B founders can't pinpoint what will actually drive their next phase of revenue growth.
16 questions · 5 minutes
A scored GTM diagnostic across 4 growth phases so you know exactly what to prioritize next.
Start AssessmentUsed by founders at
brightwheel · Tailscale · Opencare · Cohley + more
Built by B2B SaaS revenue leaders who've done $0 to $20M+, repeatedly
METHODOLOGY
The Framework Behind Your GTM Score
Most advice on scaling a B2B company is either too generic to be useful or too specific to one company's story to be repeatable.
The GTM Debt Assessment is different. It's built on a framework of 4 growth phases and 16 pillars that map the full journey from first idea to scaled revenue organization. Every B2B technology company passes through these phases in sequence. The ones that stall almost always have the same root cause: they skipped a pillar or moved to the next phase before the current one was solid.
The 4 Growth Phases
Idea Market Fit
Validated problem in a proven market. Before you build, do you know the problem is real, the market exists, and your approach is differentiated?
Product Market Fit
Real customers adopting, paying, and renewing. Not just early traction, but proof that your product solves a problem worth paying for repeatedly.
Go-to-Market Fit
A repeatable revenue engine beyond the founder. Can someone other than the founder sell this, and can you do it without burning cash faster than you earn it?
Scale
Organization and new markets growing with discipline. Revenue leaders running the GTM engine, team performing, and new growth vectors validated before you bet on them.
The 16 Pillars
Each phase contains 4-5 pillars. Each pillar has defined exit criteria: specific, observable conditions that must be true before you can advance with confidence. These exit criteria are not theoretical. They're built from 25+ years of hands-on experience scaling B2B companies from $0 to $20M+ in ARR, across multiple industries, deal sizes, and go-to-market motions.
How the Score Works
You answer 16 questions, one per pillar. Each answer maps to a score from 0 to 100. Your scores are grouped into phase scores, and your overall GTM Score is a weighted aggregate of all four phases.
The score tells you where your GTM engine is strong, where debt exists, and what to prioritize next.
The foundation is solid.
GTM Debt is present.
Critical debt that will block growth if not addressed.
This is not a benchmark against other companies. It's a diagnostic of your own GTM engine against the exit criteria that matter at your stage.
Who Built This
The GTM Debt framework was created by RVNU, a GTM advisory practice built by revenue leaders from Criteo, Tableau, and Yahoo!. The framework draws on direct operator experience scaling B2B companies through every phase: not theory, not frameworks borrowed from textbooks, but patterns observed from doing it repeatedly.
5 minutes. 16 questions. Your score.
Take the Assessment